Site selection

In the era of Omni channel retail, where 90% of transactions still occur offline, leveraging Spatial Data Science has become essential for creating a profitable offline footprint. 
 
Whether it's opening new stores, closing underperforming locations, repurposing spaces, or relocating, spatial analysis is a powerful tool to optimize retail strategies. 
 
By unlocking the power of GeoSet’s product, retailers can predict revenues, identify areas with similar characteristics (twin areas), and leverage new data streams to monitor performance and plan expansion or consolidation efforts effectively.

 

geomarketing

Whether it's optimizing out-of-home (OOH) or digital advertising, or making informed merchandising decisions, location-based insights provide a significant advantage.

 By harnessing the GIS functionality of GeoSet products, you can unlock granular targeting opportunities and tailor your strategies to reach the right customers at the right time.

Supply chain optimization

As global e-commerce continues to grow at a rapid pace of 15% per year, and on-demand delivery services become the norm in urban areas, consumer expectations have undergone a significant transformation. 

The "Prime-ification" effect has raised the bar for retailers, compelling them to optimize the synergy between their stores, distribution centers, and logistics partners to meet the relentless demands of today's consumers.

Indoor mapping

Retailers who are truly competitive understand that geospatial analysis goes beyond macro-insights on brick-and-mortar sites—it extends indoors as well. 

With GeoSet’sdata collection & mapping functionality, retailers can now unlock valuable insights to optimize store layouts and maximize operational efficiency. 


Retailers can make data-driven decisions that enhance customer experiences, improve sales performance, and gain a competitive edge in the market.